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      <image:caption>“all athletes are solely responsible for any banned substance they use, attempt to use, or that is found in their system, regardless of how it got there and whether or not they had an intention to cheat.”</image:caption>
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    <lastmod>2020-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1593967899968-OPVCSN7W0G00JBZ9K9RN/grayscale-photo-of-computer-laptop-near-white-notebook-and-169573.jpg</image:loc>
      <image:title>Services 1-2-3</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1593758374603-DI4BA4FL7A97Q9P9P7V5/group-of-people-doing-a-group-hug-1627960.jpg</image:loc>
      <image:title>Services 1-2-3</image:title>
      <image:caption>Benefits: Optimal recovery strategies. Safe &amp; evidence-informed supplement protocols. Training &amp; match day/competition strategies. Travel advice &amp; tips. Simple tips to create better habits for health and performance. Periodised nutrition strategies (pre-season / intra-Season / post-season). Nutrition for reducing body fat and increasing muscle mass. Practical cooking tips &amp; education.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1594009970692-HOCZK7C0PZH35UG3XSD7/vehicle-blur-travel-hipster-2758942.jpg</image:loc>
      <image:title>Services 1-2-3</image:title>
      <image:caption>Nutrition needs to fuel performance first and foremost. Getting the basics right will give your performance that extra gear to success and the competitive edge over your competition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1593318228286-G4RFVZ9YLJSQ4H9MJBPJ/blue-tape-measuring-on-clear-glass-square-weighing-scale-53404.jpg</image:loc>
      <image:title>Services 1-2-3</image:title>
      <image:caption>Create a dietary lifestyle that works for you. Practical cooking tips. Establish informed decisions to improve your health and well-being. Be flexible with your diet &amp; lifestyle, whilst still staying on track towards your goal. Optimise body composition (lean mass gain and/or body fat loss). Improve your understanding and awareness of nutrition with practical strategies to improve your daily habits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1593059949504-D2DISLSVVM37VRIMH1QQ/sport-bike-bicycle-cyclist-12838.jpg</image:loc>
      <image:title>Services 1-2-3</image:title>
      <image:caption>Periodised nutrition. Evidence-informed supplementation stratagies. Nutrition assessments. Game day nutrition. Nutrition plans for performance goals. 1-2-1 consultations. Online consultations and/or in person. Sport specific body composition. Meal plans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1589983386128-5OJ7TNZV4M2O20M3MNRD/image-asset.jpeg</image:loc>
      <image:title>Services 1-2-3 - “Athletes eat and train, they don’t diet and exercise” Lolo Jones, 3x Olympian.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1592983531846-JME1EOKZTLRY7ID0M3NP/plated-smoked-salmon.jpg</image:loc>
      <image:title>Services 1-2-3</image:title>
      <image:caption>Benefits Simple tips and practical advice how to create informed nutritional habits in and around the working environment to improve employees health, well-being and performance. Practical advice to improve productivity, reduce stress and increase employee engagement &amp; communication within the organisation. Assists employees to adopt and maintain healthy behaviours. Reduced medical cost for the organisation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamessinclairnutrition.com/my-services</loc>
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      <image:title>My Services</image:title>
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  <url>
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    <lastmod>2023-08-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1595786732018-RG7VW8MAM57C3DC75KAC/simon-connellan-wuyfQ7LyBss-unsplash.jpg</image:loc>
      <image:title>Performance Nutrition</image:title>
      <image:caption>Nutrition needs to fuel performance first and foremost. Getting the basics right will give your performance that extra gear to success and that competitive edge over your competition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1595792548293-GG3B5L4ZUDLSLVOKPDG8/isaac-wendland-7DCZgKyp8vw-unsplash.jpg</image:loc>
      <image:title>Performance Nutrition - Performance Nutrition</image:title>
      <image:caption>Optimise Your Nutrition for Peak Athletic Performance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1595825918506-812PRVNGLWJ55RB2ZJGN/grayscale-photo-of-computer-laptop-near-white-notebook-and-169573.jpg</image:loc>
      <image:title>Performance Nutrition</image:title>
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  </url>
  <url>
    <loc>https://www.jamessinclairnutrition.com/health-wellness-management</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1596254950699-EY4XRUU6E8D7PX8LS9YI/dan-gold-4_jhDO54BYg-unsplash.jpg</image:loc>
      <image:title>12 Week Health &amp; Wellness Management - 12 Week Health &amp; Wellness Management</image:title>
      <image:caption>Don’t think of it as a ‘diet’ think of it as a new healthy lifestyle!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1593967899968-OPVCSN7W0G00JBZ9K9RN/grayscale-photo-of-computer-laptop-near-white-notebook-and-169573.jpg</image:loc>
      <image:title>12 Week Health &amp; Wellness Management</image:title>
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  </url>
  <url>
    <loc>https://www.jamessinclairnutrition.com/corporate-wellness-nutrition</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-01-20</lastmod>
    <image:image>
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      <image:title>Corporate Wellness Nutrition</image:title>
      <image:caption>Benefits Simple tips and practical advice to create informed nutritional habits in and around the working environment. Improve employees health, well-being and performance levels. Practical advice to improve productivity, reduce stress and increase employee engagement &amp; communication within the organisation. Assists employees to adopt and maintain healthy behaviours. Reduced medical cost for the organisation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1596255910842-VQN5X1OXSWUENF23JVXO/damir-kopezhanov-VM1Voswbs0A-unsplash.jpg</image:loc>
      <image:title>Corporate Wellness Nutrition - Corporate Wellness Nutrition</image:title>
      <image:caption>Engaging your employees in wellness habits backed by evidence-informed practices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1593967899968-OPVCSN7W0G00JBZ9K9RN/grayscale-photo-of-computer-laptop-near-white-notebook-and-169573.jpg</image:loc>
      <image:title>Corporate Wellness Nutrition</image:title>
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  </url>
  <url>
    <loc>https://www.jamessinclairnutrition.com/sports-team/club-nutrition</loc>
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    <lastmod>2021-01-20</lastmod>
    <image:image>
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      <image:title>Sports Team/Club Nutrition</image:title>
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    <image:image>
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      <image:title>Sports Team/Club Nutrition - Sports Team/Club Nutrition</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2d363e54405918ab8acce0/1593758374603-DI4BA4FL7A97Q9P9P7V5/group-of-people-doing-a-group-hug-1627960.jpg</image:loc>
      <image:title>Sports Team/Club Nutrition</image:title>
      <image:caption>Some of the Benefits: Optimal recovery strategies. Safe &amp; evidence-informed supplement protocols. Training &amp; match day/competition strategies. Travel advice &amp; tips. Simple tips to create better habits for health and performance. Periodised nutrition strategies (pre-season / intra-Season / post-season). Nutrition for reducing body fat and increasing muscle mass. Practical cooking tips &amp; education.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamessinclairnutrition.com/prchicken</loc>
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    <priority>0.75</priority>
    <lastmod>2020-09-09</lastmod>
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      <image:title>Puerto Rican Chicken &amp; Rice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamessinclairnutrition.com/recipes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-14</lastmod>
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      <image:title>Recipes - Recipes</image:title>
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    <image:image>
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      <image:title>Recipes - Puerto Rican Chicken &amp;amp; Rice</image:title>
      <image:caption />
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      <image:caption>Former New Zealand International and Olympian. As a client and ex-teammate and of James, his expertise in sports nutrition has not only dramatically improved my performance, but also helped me through the long gruelling seasons as a professional footballer. Professional sport is about consistently getting an edge over your opponent and James has a knack of finding ways to get those extra one percenters to maximise my ability to perform.</image:caption>
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      <image:caption>Professional Footballer for Austrian Bundesliga club - WSG Tirol. I’ve know James since my time in Sweden. We were teammates at GAIS. James’ precision and professionalism in both nutrition and S&amp;C constantly makes heathy food fun and tasty. In terms of nutrition he identifies areas for improvement and puts a schedule and programme together that works. With his wealth of knowledge in nutrition and experience in football it allows the athlete to make the progress he desires.</image:caption>
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      <image:caption>Professional footballer for Stal Rzeszów. I've known James for almost 16 years.  We met at BWFC when they were in the Premier League with Sam Allerdyce, starting in the Academy, and together we moved to the first team.  Even though, that we have extremely different personalities we were always very close.  When our paths parted, I always knew that in topics such as: nutrition, physical preparation, I can easily ask him for help.    I am very proud of him that he was able to turn the passions he had from the very beginning of his football career into a career after football.  There is nothing better than people who work in the field they are passionate about.   “Choose a job you love, and you will never have to work a day in your life,” - Confucius  I'm 33 years old and I've seen a lot and know a lot about football, but still I'm happy to learn something from James.</image:caption>
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